Getting Mad, Getting Even

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Written by KGF Vissers.

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Explore popular and recently added TV series available to stream now with Prime Video. Start your free trial. Find showtimes, watch trailers, browse photos, track your Watchlist and rate your favorite movies and TV shows on your phone or tablet! List of television programs by date.

Don't get mad. Get even!

Use the HTML below. You must be a registered user to use the IMDb rating plugin. Photos Add Image Add an image Do you have any images for this title? Mark Sloan Victoria Rowell Amanda Bentley-Livingston Charlie Schlatter Jesse Travis Barry Van Dyke Steve Sloan John Schneider Hjortsberg John Billingsley Eddie Dagabosian Joanna Cassidy Madison Wesley Scotti Austin Policewoman Gregory Balaban Klemper Kim Delgado Cop Cynthia Ferrer Edna Brent Keast Chairman Brian Manley It features stories and editorial links to a total of 9 breweries in the US.

The journalist who wrote the piece, Daniel Fromson, has done a lot of work; not only has he found 9 breweries around a common them, he has interviewed the owners and built a coherent narrative around their replies.

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He has picked out stories that he thinks will be of interest to his readers and told them in an engaging way. Such media stories are gold-dust for any link builder, SEO or digital marketer [click to tweet]. Find competitors successful in Digital PR and harvest their contacts 2.

Learn what journalists are looking for 3. Collect the names of journalists you already know will be interested in you 4. Identify who links to top media stories and add to your lists 5. Dig into Clique Hunter for even more media opportunities 6. Automate tracking by setting up campaigns 7. Extract Digital PR ideas from quality articles.

Getting mad, getting even

Businesses that appear in top media stories are likely to be media-savvy. That inevitably means they will have been covered in many more media outlets. Collect all the root domains of the businesses featured in the article and paste them into Bulk Backlinks, ranking the results by the number of referring domains.

Now I can click on the cogwheel symbol to the left of any domain name to explore it in more detail. Like this story on MaineToday. Click through and we can see a clever story from Oxbowbeer. Using this approach, every link building initiative or news story can give you inspiration [click to tweet] — and also journalists and outlets to which you can make your own pitches.

The first thing you should look for is what makes a newsworthy copy. Take your time, read through the article several times. Ideally, have a notebook in hand and note down thoughts, quotes or interesting detail from the article. Once you know what journalists are looking for, then you are well placed to provide it.

Getting Mad, Getting Even by Annie Sanders

Journalists want vivid descriptions to bring their copy alive. The journalist probably interviewed many more breweries than the nine he featured in the article. Using colourful language like this when you pitch a journalist could make all the difference between you being featured or not!

Quotes are often used to finish an article. The New York Times opened up with a quote from Jeffrey Stuffings: often the journalist likes to finish with another quote from the person he used at the start of the article.

So, try to create a social setting that could provide a final thought to end the piece. Many people who only skim the article will fail to spot these crucial quotes — but not you! Take the time to look for these gems. Most online media sites now have a page for every journalist that writes regularly for them.

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This is great intelligence for approaching journalists in the future. Unfortunately, the New York Times does not publish profile pages for each journalist that writes for them. Visit that page and we get articles by a whole bunch of journalists who have written about beer in the NYTimes.

The New York times lists 10 journalists who have written about beer for them in the last 5 weeks. Now you use Majestic to systematically build your list of beer writers on the NYTimes. Just imagine the lists I could build with Majestic if I repeated this process with other quality articles about breweries or craft beer?


Journalists and bloggers often quote and link to interesting or important articles written by others. Therefore, checking who links to a particular piece of content like the beer article in the New York Times, can discover other relevant journalists and bloggers who can be added to your media lists. And of course, it gives you another journalist to add to your media list — in this case, Arianna Auber. Click on her name and Austin You can see that she covers much more than beer stories for the local outlet:.

But have a look at her Twitter profile and you can see where her primary interests lie. Furthermore, she often tweets about the breweries she writes about:.

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